When Core Mvmnt were thinking of rebranding they approached Vizz Creative, particularly for our multidisciplinary capabilities, offering both graphic design and photography together.
Up to this time Core Mvmnt was known as ‘The Osteopathic Way’ and they were thinking of changing their brand to ‘CORE MVMENT’.
The brief was to design a logo that is highly recognisable, works well across all marketing materials and incorporates a symbol that indicates movement.
The resulting corporate identity takes the ’C’ and the ‘M’ of the brand and combines them to create a memorable symbol that suggests movement, flexibility and energy.
After the logo was completed, we then embarked on photographing the team. Since space and lighting were slightly restricted at their practice, we decided to set up our studio to represent a treatment room. This worked very well as our studio is versatile and we were able to accommodate props including a treatment couch.
We also made use of the harbour in front of the studio for some outdoor Pilates shots.
I am delighted with the result and extremely pleased with their feedback.
"We had been running an osteopathic clinic in Newcastle for a few years but our image had started to look tired and with expansion on the horizon it was time for a rebrand. We reached out to Sohaila in late 2018 for help and from the initial meeting to discuss new names all the way through to receiving fantastic photos for our website and social media pages, Sohaila has been brilliant every step of the way.
For a small business like ourselves the idea of completely starting again with a new name, image and online presence is daunting one, however Sohaila has made the whole process hassle free and really enjoyable. She helped us identify the core principles of the business and from that created a logo that encapsulated everything that was important to us. Up next was the photo shoot, neither of us are comfortable in front of the camera however Sohaila made us feel at ease. We did 2 shoots, one inside the studio where we recreated our clinic room and second outside down at the local harbour. Despite the freezing cold and quickly moving sun Sohaila managed to capture the perfect images for our business and we all had a great time doing it.
Getting Sohaila on board has been the best thing we have done for our business. Since the rebrand all the feedback was been amazingly positive and business is up. We can’t recommend Vizz creative enough to any business looking to clean up their image with graphic design or commercial photos.”
Isabelle Crozet M.Ost
To book a photo shoot session for your business, please contact us by email or call 07528 393 773.